Croatia

The report examines the economic landscape of Croatia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending,…

Following a sharp contraction in 2022, overall retail volume sales of edible oils in Croatia have rebounded strongly in 2023. The return to growth has been underpinned by the stabilisation of unit prices, which had risen dramatically the previous…

Energy drinks is expected to be the best performing soft drink in terms of volume growth in 2023. Energy drinks are particularly popular among the under 25 age group and are widely consumed at festivals and parties. It is also popular as a cocktail…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

Prior to the onset of the COVID-19 pandemic, there were few differences between sales growth trends across premium fragrances and mass fragrances. However, since volume sales of premium fragrances dropped sharply in 2020 during the early stages of…

In light of inflationary pressures, consumers have become increasingly discerning and cost-conscious in 2022. Grocery retailers have navigated this more complex climate by implementing various measures to address changing preferences, such as…

Given the strong inflation and growth in unit prices, gum had a moderately successful year in current retail value terms. The number of tourists continues to rise, and the entertainment trend, which was strong in 2022, continues in 2023.…

Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to…

Driven by a greater consumer focus on health and wellness, sales of herbal/traditional products are recording further growth in 2023. There is a growing preference for herbal/traditional over standard products as herbal medicine is deeply rooted in…

Strong current retail value sales growth in 2023 as a result of inflation had a negative impact on volume sales in the year. The two major categories of dishwashing and laundry care were particularly affected by price hikes. In addition, rising…

Climate change is having an increasing impact on the insect population in the country, with warmer and more humid weather creating ideal breeding conditions. Croatia is increasingly seeing heat waves during the summer months, which is contributing to…

Overall, retail volume sales for hot drinks are expected to fall marginally, due to a slight fall in volume sales for coffee, which is by far the most popular hot drink in Croatia. The picture is not much better for tea and other hot drinks, with…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Croatia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

Ice cream is expected to record double-digit current value growth and healthy volume growth in Croatia in 2023. With society opening up fully after the lifting of COVID-19 restrictions, impulse ice cream will likely perform particularly well as local…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Stanic, with its To and Juicy brands, continues to lead current value and retail volume sales of juice in 2023, with consumers seeing the brands as good price/quality combinations. Second-leading player Vindija also maintains a double-digit value…

Value sales of laundry care recorded a strong double-digit increase in 2023 as soaring inflation pushed up average unit prices. Volume sales, meanwhile, were dampened as a result of increasing price sensitivity among Croatian consumers, and…

2023 saw many of Croatia’s lodging operators facing huge pressure on their margins as the impact of high inflation hit their cost structures from two angles. On the one hand, dramatic increases in the cost of fuel and numerous other inputs over the…

Mass beauty and personal care registered a positive performance in 2023, outperforming premium beauty and personal care as the uncertain economic situation, high inflation and ongoing energy crisis forced many Croatian consumers to look for cheaper…

Growth in retail volume sales of ready meals in Croatia in 2023 looks set to be up substantially on 2022, with all categories expected to post improved results in this respect. This is mainly explained by the return to pre-pandemic routines, in that…