Over the forecast period, total dairy packaging volumes in Italy are expected to return to slow and stable growth. Particularly strong growth is expected for drinking milk products that are perceived as healthier and more easily digestible, such as lactose-free milk and goat milk, which are expected to outperform traditional cow’s milk in terms of retail volume growth, and thus packaging volumes.
Consumers in Italy are increasingly focused on the origin of raw materials, and sustainability, making transparency in the production chain a decisive factor in the purchase of dairy products. Clear, detailed information on labels is therefore becoming a major driver of consumer choice.
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Understand the latest market trends and future growth opportunities for the Dairy Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Dairy Packaging
This is the aggregation of cheese, drinking milk products, yoghurt and sour milk drinks, and other dairy products.
See All of Our DefinitionsThis report originates from Passport, our Dairy Packaging research and analysis database.
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