Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Although its volume sales are relatively low, energy drinks continues to significantly outperform other soft drinks. While this is partly because consumption is growing from a lower base, it is also benefitting from people leading busy lifestyles,…
Energy drinks is set to maintain dynamic off-trade volume growth in 2023. Red Bull and Monster Energy both have ample distribution across Brazil, which is expected to maintain their positions as the two biggest brands in energy drinks in off-trade…
Energy drinks in the United Arab Emirates are often marketed using images depicting young adult consumers as enthusiastic, fit, smart and adventurous. This type of advertising can attract children and teenagers, who are becoming increasingly…
Switch Energy has introduced three new flavours to its range as limited editions. In 2023, the brand offered 37 different flavours compared to Monster Energy’s 18 flavours, and Dragon’s 17 flavours. Interest in Switch Energy peaked when it introduced…
Sales of energy drinks have rocketed in Norway over the review period with sales almost doubling in retail volume terms. Successful marketing campaigns have resulted in widespread adoption of these products with some consumers drinking one or two…