Energy Drinks

Energy drinks is witnessing continuing robust growth in retail volume and value sales, supported by heavy investment in marketing campaigns, outdoor ads and TV commercials. Players are also invested in their social media presence and in partnerships…

Energy drinks is the big winner in 2023, with healthy off-trade volume sales – despite the inflationary pressures which are causing downwards dynamics across much of soft drinks as a whole. This positive performance is being driven by several…

Off-trade volume sales of energy drinks continue to experience rapid growth in 2023, propelled by consumers seeking beverages to enhance their performance. The penetration of energy drinks in Belgian households has significantly increased in recent…

Sales of energy drinks continue to decline in off-trade volume terms. Energy drinks incur a 100% “sin tax” in Saudi Arabia, while there are also other initiatives and restrictions aimed at discouraging the consumption of such products with the…

Switch Energy has introduced three new flavours to its range as limited editions. In 2023, the brand offered 37 different flavours compared to Monster Energy’s 18 flavours, and Dragon’s 17 flavours. Interest in Switch Energy peaked when it introduced…

Energy drinks has continued to see strong growth in retail volume terms in 2023 with consumers returning to their pre-pandemic purchasing behaviour. Meanwhile, energy drinks has also seen dynamic double-digit growth in current value terms in 2023,…

Similarly to other soft drinks categories, energy drinks value sales growth was spurred by broader inflationary pressures in 2023. However, energy drinks also continued to see a notable rise in volume sales during the year. Indeed, the category…

As Costa Rica confronted some of the highest inflation registered in decades, the energy drinks category saw a notable increase in unit prices. Nevertheless, energy drinks has managed to see a solid performance overall. Penetration of energy drinks…

While energy drinks in the Netherlands has continued to witness steep price hikes in 2023, off-trade volume growth is set to surpass that recorded in 2022. This improvement is partly explained by increased appreciation for the stimulant effect of…

2023 proved to be another good year for energy drinks, with volume sales exceeding pre-COVID-19 levels.

Energy drinks is set to see dynamic double-digit off-trade and on-trade volume growth in 2023. On-trade sales were hit hard by the pandemic, and despite strong growth, sales are not expected to return to the 2019 level in 2023. However, the off-trade…

The energy drinks category is highly competitive, but Celsius has been successful in capturing share. Unlike other leading brands, which were focused on revenue management, Celsius’s focus on reduced sugar products is expected to allow it to continue…

Energy drinks is expected to register healthy volume growth in 2023. Energy drinks have a loyal fan base. Consumers lead increasingly busy lives and in particular younger people appreciate the boost from energy drinks, both for physical activities…

2023 has marked another year of strong growth for energy drinks, which is expected to be amongst the strongest performers within the soft drinks industry. Energy drinks is set to experience double-digit growth in current value terms both on-trade and…

The demand for energy drinks continued to increase strongly even at a time of high inflation and a rising cost of living towards the end of the review period. This performance was influenced by people returning to offices and other jobs where they…

Energy drinks in the United Arab Emirates are often marketed using images depicting young adult consumers as enthusiastic, fit, smart and adventurous. This type of advertising can attract children and teenagers, who are becoming increasingly…