Estonia

Baby food registered a moderate increase in current value sales in Estonia in 2024, largely as a result of high average unit prices. Meanwhile, volume growth remained stagnant. Local consumers remained highly price sensitive and prioritised value for…

Butter and spreads registered moderate current value growth in 2024, while foodservice volume sales saw a modest increase and retail volume sales declined. Economic uncertainty because of the Russian invasion of Ukraine, the meteoric rise in…

Cheese registered modest volume growth and more robust current value growth in Estonia in 2024. A significant number of migrants fleeing the war in Ukraine helped boost volume sales, while current value growth was largely attributable to ongoing high…

Dairy products and alternatives in Estonia saw a return to some stability in current value terms in 2024 after some turbulent years during the review period when high rates of inflation caused a steep increase in average unit prices. Nevertheless,…

Drinking milk registered healthy current value and volume growth in Estonia in 2024. A significant number of newly arrived migrants from Ukraine, escaping from the war, also helped to boost volume sales. However, inflation remained an issue,…

Other dairy remains a sizeable product area in Estonia, largely supported by the popularity of cream and fromage frais and quark. In 2024, the category registered moderate volume growth and more robust current value growth, driven by higher average…

While sales are still relatively low compared with regular dairy, in 2024, sales of plant-based dairy enjoyed significant growth in both retail and current volume terms. This was largely thanks to increased consumption of plant-based milk, which has…

Yoghurt and sour milk products registered modest volume growth and more robust current value growth in Estonia in 2024. A significant number of newly arrived migrants from Ukraine, escaping the war, which increased volume sales, while high levels of…