SIAL America is part of the world’s preeminent global food network, SIAL, that includes nine world-class food events delivering 700,000 attendees and 16,000 exhibitors annually, worldwide including Paris and Shanghai.
SIAL America debuts in Las Vegas in March 2022, uniting the entire food community and showcasing all food and beverage categories to key importers, food service companies, distributors, retailers and wholesalers. With over 50 years’ experience in delivering food events that provide critical business connections, inspiring content and an unrivalled export platform, SIAL America will unite those that are shaping the food and beverage industry both in America and globally to connect, learn and grow.
The show brings a unique offering to the United States with a comprehensive display of all the key food and beverage categories from around the world underpinned by the celebrated SIAL focus on excellence and inspiration.
Register HERE.
Sessions titles:
Euromonitor will have two speaking sessions at SIAL America:
1. Beverage Trends 2022
2. The Era of Food on Demand
Sessions description:
1. Beverage Trends 2022
Refreshment remains the core of beverage consumption, but functionality is emerging as the primary driver of revenue. Consumers want beverages to provide an additional benefit or boost based on their needs.
Health and wellbeing priorities are driving functional beverage innovation as consumption and purchase decisions shift toward specific occasions, need states and nutrition goals. Now, consumers prefer beverages with added ingredients that achieve a desired result. From relaxation to energy and beyond, functional claims and ingredients are transforming all beverage categories.
In this presentation, Euromonitor International will examine the future of functionality and evolving beverage occasions, identifying new routines and opportunities for stakeholders.
2. The Era of Food on Demand
Faster and fresher are defining the next evolution of meal fulfillment. Consumers are cooking less but demanding more from their meals, which is increasing innovation and tech investment in quicker delivery and availability of freshly prepared foods.
This emerging fresh food economy is driving a new generation of competition for consumer appetite. Brands that help consumers find, create and enjoy food throughout the day will prevail as the distinction between food and beverage manufacturers, restaurants, retailers and delivery aggregators converges. All these stakeholders strive to offer an array of prepared meal solutions across a wider range of occasions than ever before.
In this presentation, Euromonitor International will examine the future of food on demand, revealing opportunities and ramifications in this new fresh food economy across the supply chain.
Session date and time:
Beverage Trends 2022
Wednesday, 23 March at 1:30 PM
The Era of Food on Demand
Thursday, 24 March at 10:30 AM
Speaker names and titles:
Beverage Trends 2022: Howard Telford, Senior Head of Soft Drinks Research
The Era of Food on Demand: Michael Schaefer, Global Lead, Food and Beverage
