Experiential luxury is accounted for mainly by luxury hotels with luxury foodservice yet to make a significant imprint in the market. In terms of luxury hotels sales are projected to continue reporting dynamic growth across the forecast period with Malaysia attracting a growing number of wealthy foreign and domestic tourists.
While luxury foodservice had negligible sales in 2024 it is nonetheless still seen to have potential given the rapid rise in the number of wealthy locals as well as the influx of affluent tourists and business travellers. Spearheading this move, there has been an emergence of pop-up luxury foodservice options being made available to Malaysians.
Following the pattern that developed during the review period, tourists and travellers are anticipated to show rising interest in sustainable and responsible tourism which should lead to the opening of more sustainable luxury hotels located in beautiful and eco-friendly locations. For example, Wyndham Hotels & Resorts is developing its new Wyndham Semporna Resort which is located at the beautiful eastern coast of Sabah and which is expected to open in 2026.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See All of Our DefinitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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