The overall outlook for fine wines/champagne and spirits is positive, with retail demand across the category set to improve over the forecast period following a weak performance in 2024. One important trend that is likely to have an increasingly important influence on how luxury consumers view brands is a greater concern for local communities and a better understanding of how products are manufactured, the impact that production has on the environment, and valuing artisanal products and those that incorporate local communities in the production processes as a way of improving their lives.
Alongside the importance given to luxury experiences in terms of personal consumption, there is also the art of giving. When someone presents an expensive gift, it can be a reflection of their own tastes or the strength of the feelings they have towards the receiver.
Brown-Forman Corp, one of the main players in US-based wine and spirits, has signed an agreement with William Grant & Sons to distribute its premium brands throughout Mexico. Through this alliance, both players aim to increase their influence and presence within luxury spirits in the local market.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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