Retail demand for fine wines/champagne and spirits in Thailand is set to fully recover to pre-pandemic levels by 2026, with solid growth expected over the forecast period. Social gatherings and out-of-home activities will support demand across the category, with consumers increasingly willing to invest in small indulgences.
The Johnnie Walker brand of spirits from leading player Diageo Moet Hennessy is celebrating its 100th anniversary in Thailand with the campaign, “Johnnie Walker 100 years in Thailand that never stops moving”, reinforcing the prestige linked to a global name that has established itself as a top-of-mind brand among consumers of luxury whiskies in the country.
Sustainable strategies are starting to emerge in a number of industries in Thailand, including luxury goods, with major players either looking to reduce their impact on the environment during production, or further along the supply chain, such as through packaging.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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