Gardening in Italy

June 2024
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Gardening industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Gardening industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Gardening in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Gardening in Italy?
  • Which are the leading brands in Gardening in Italy?
  • How are products distributed in Gardening in Italy?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Gardening in Italy - Category analysis

KEY DATA FINDINGS

Erratic weather leads to sharp decline in gardening in Italy
Sales of watering products benefit from focus on improving water management
Flowering indoor plants seen as the perfect gifting option
Gardena looking to retain its lead with the launch of innovative battery-powered gardening tools
E-commerce to gain momentum but home improvement and gardening stores will retain their appeal
Efforts to promote sustainable behaviours should positively influence home gardening
Table 1 Sales of Gardening by Category: Value 2018-2023
Table 2 Sales of Gardening by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Gardening: % Value 2019-2023
Table 4 LBN Brand Shares of Gardening: % Value 2020-2023
Table 5 Distribution of Gardening by Format: % Value 2018-2023
Table 6 Forecast Sales of Gardening by Category: Value 2023-2028
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028

Home and Garden in Italy - Industry Overview

Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 8 Sales of Home and Garden by Category: Value 2018-2023
Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Gardening

      • Fertiliser
      • Soil
      • Pest Control
      • Herbicides
    • Gardening Hand Tools
    • Gardening Power Tools
      • Walk Power Lawn Mowers
      • Riding Lawn Mowers
      • Robotic Lawn Mowers
    • Watering
    • Indoor Plants
    • Seeds
    • Other Horticulture
  • Pots and Planters
  • Other Gardening

Gardening

Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Gardening research and analysis database.

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