Gardening is expected to face slower growth from 2023 onwards as the category consolidates and returns to greater levels of normality following the pandemic-induced boom, and local consumers return to spending time outside of the home. Nevertheless, prospects remain more optimistic than for other home and garden categories, given the scale of sales growth in comparison to pre-pandemic levels.
Watering saw a notable contraction in value sales, driven primarily by high prices and the harsh climatic conditions during 2023. Yet the prospects of drip irrigation systems look promising as fear and uncertainty around future droughts are pushing consumers towards watering systems that can save on water.
Despite seeing value sales decline in 2023, robotic lawn mowers are increasing in popularity in Spain and are now expected to overtake riding mowers in value sales terms (at constant 2023 prices) by 2026. Sales of robotic lawn mowers have been adversely affected by supply chain disruptions in the semiconductor market, resulting in shortages and availability issues.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See All of Our DefinitionsThis report originates from Passport, our Gardening research and analysis database.
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