Gum

It is expected to be a muted picture for gum in Algeria in 2024, with only minimal volume growth. With inflation continuing to be high, consumers prioritise essential purchases over gum, which is mainly bought as a breath freshener. Also, within gum,…

Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…

Despite rising inflation and price increases across most consumer goods, the gum category is exhibiting resilience in Kenya in 2024. This can be attributed to the continued demand for gum due to its widespread availability in major retail channels…

In 2024, retail value sales of gum in Cameroon are set to record substantial growth. This strong increase is largely driven by inflationary pressures, however, as volume growth is muted. While characteristics like flavour, freshness and texture play…

Demand for gum in Egypt is expected to grow slightly in 2024, despite a significant increase in unit prices. The latter was initiated in response to the rising costs of raw materials such as sugar, which were passed onto end consumers. At the same…

Retail volume sales are falling in gum in Nigeria in 2024 as the category struggles in the face of high inflation and squeezed household budgets. Gum is also recorded strong rises in unit prices, impacting on consumer demand - with reduced incomes…

Retail volume sales for gum in Morocco continue to rise in 2024 as players invest in healthier variants in response to consumers’ growing health concerns of consumers. Players such as Mondelez and Foods & Goods (with the latter the local distributor…

Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…