Gum

Despite the initial growth spurt in 2024, the gum category experienced a significant slowdown in sales later in the year in Canada. This shift can be attributed to a decline in consumer interest, as preferences veer towards healthier snacking…

The market for gum in Saudi Arabia will see a healthy performance in current value terms in 2024, continuing the trend of the previous year. This will be supported by return to pre-pandemic lifestyles, including work, school and social and…

Gum is among the snacks categories losing significant volume sales in the Netherlands in 2024, thanks largely to persistent unit price hikes continuing on from 2023. Consumers are opting to purchase gum less frequently, resulting in further volume…

Gum in Japan is set to see a second year of slight retail volume growth and stronger current value growth in 2024, in a rebound after a period of decline in volume terms. At the beginning of the COVID-19 outbreak, chewing gum (the dominant category)…

Gum saw strong growth in 2023 in retail volume and current value terms as the category continued to recover from the huge decline in sales seen during the height of the pandemic. However, while the category has continued to see healthy growth in 2024…

Gum is set to post a decline in volumes while value sales rise in current terms in Switzerland in 2024. Both the fall in volumes and the rise in value can be attributed largely to rising prices. In the context of the rising cost of living pushing…

Demand for gum in Egypt is expected to grow slightly in 2024, despite a significant increase in unit prices. The latter was initiated in response to the rising costs of raw materials such as sugar, which were passed onto end consumers. At the same…

Retail volume and current value growth rates for gum in Azerbaijan in 2024 are set to be weaker than those recorded in 2023. The slowdown is mainly explained by ongoing inflationary pressures, which are driving up unit prices and making consumers…

Retail volume sales are falling in gum in Nigeria in 2024 as the category struggles in the face of high inflation and squeezed household budgets. Gum is also recorded strong rises in unit prices, impacting on consumer demand - with reduced incomes…

Retail volume sales for gum in Morocco continue to rise in 2024 as players invest in healthier variants in response to consumers’ growing health concerns of consumers. Players such as Mondelez and Foods & Goods (with the latter the local distributor…

After a year of strong retail current value decline in 2022, gum in China returned to growth in 2023, and recovery is expected to continue in 2024. Both chewing gum and bubble gum saw the same trend of decline followed by rebound. However, the upward…

Gum just about manages to achieve marginally positive volume sales in 2024, while value is better supported by price hikes caused by inflationary pressures. However, we should also note that prices increases have been relatively mild in gum – unlike…

In 2023, chewing gum in Argentina registered positive retail volume growth for a third consecutive year, but sales remained below the 2019 pre-Coronavirus (COVID-19) pandemic level, albeit only slightly. However, this growth should be seen against…

Gum in Italy continues to achieve positive value and volume sales in 2024. Notably, gum consumption is strongly related to an out-and-about, sociable lifestyle, whereas such activities were curbed during the era of the pandemic restrictions and…

Gum is achieving positive volume and robust value sales in Romania in 2024. This is primarily attributed to consumers’ post-pandemic return to busy, out-of-home lifestyles, therefore reviving the role of gum as a breath freshener. Added to which, the…

Mars’ Extra gum continues to overwhelmingly dominate gum in Norway in 2024, with no direct competitive threats from within the category as it holds on to its market share. The category is mature and Mars has not launched anything new. Value share…

In 2024, gum in Mexico is projected to see only a marginal increase in retail volume sales, with predicted strong retail current value growth largely dependent on inflationary pressure on prices. The overall performance is heavily influenced by that…

Unit price growth of gum in Chile serves as a crucial mechanism to offset volume decline, navigating the complex interplay between consumer behaviour, market dynamics, and pricing strategies. As the demand for gum experiences fluctuations, influenced…

Gum in Ireland is recording marginally positive retail volume sales growth in Ireland in 2024, following on from a pattern set in 2023 when inflation impacted consumer spending. Pressures remain in 2024 even though inflation has slowed somewhat.…

Gum in Colombia continued to be affected by its status as a mature and consolidated snacks category with little room for dynamic activity at the end of the review period. According to trade sources, consumers’ oral care concerns and a desire to…