The plastic pouch, an increasingly key pack type in dishwashing, is expected to continue to make major share gains in unit volume terms in this category over the forecast period. Plastic pouches are expected to continue to see strong growth in dishwashing in the coming years, which can be attributed to their rising popularity in automatic dishwashing tablets.
Among the green brands being launched in Italian home care is Winni’s Naturel from Madel, which has been strongly communicating how environmental sustainability practices are spread across all its life cycle operations, with the aim of being the leader in sustainable home care. In dishwashing, Icefor, a line that carries the Ecolabel mark on its packaging, has green packaging that is lighter in terms of weight in order to reduce greenhouse gas emissions during transportation.
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Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Care Packaging
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Care Packaging research and analysis database.
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