Home Video

Home video in Brazil has been badly affected by global price increases, especially considering high inflation in Brazil, which contributed to the decline of the category in 2022 (and also expected in 2023) even as it experienced a temporary sales…

In 2023, the home video category in India continues to grow in retail volume and current value terms, mainly due to the rising adoption of internet-enabled smart TVs. Factors such as increased affordability, rising internet penetration, the rollout…

After three challenging years for televisions in the UK, with sales normalising after the strong uptake during the pandemic in 2020, demand is starting to improve in 2024. While it is unlikely that volume sales are likely to return to 2020’s levels,…

Within home video in Canada, retail volume sales of televisions are set to see a moderate increase in 2024 following three years of strong decline. Demand is being boosted by upgrade cycles as consumers replace their older generation TVs. This is…

Overall, volume sales of home video is expected to be stable in 2024 in Colombia. However, there are winners and losers. Televisions are expected to register moderate volume growth, both for LCD and OLED TVs, with volume growth for OLED TVs being…

Volume sales of home video products are experiencing growth in Denmark in 2024, primarily driven by improving household sentiment due to a moderating inflation rate and a pause in interest rate hikes. This positive economic environment encourages…

As a result of inflationary pressures and rising interest rates towards the end of the review period, demand for home video in South Africa continues to decline due to eroded disposable incomes, forcing many consumers to prioritise their spending on…

The demand for televisions and home video continues to suffer from the long-term shifts in consumer viewing habits and the diversity of screen options in Austrian households. Due to other available screens and the trend towards steaming and…

One trend in home video in the US in 2024 has been the rising popularity of cheaper Chinese brands of televisions, particularly in LCD TVs, with this category set to return to retail volume growth. As consumers have become more cost-conscious amidst…

Retail volume sales of televisions in Chile are marginally improving following several years of strong decline, although they remain below pre-pandemic levels. The industry is shifting its focus towards specialising in certain segments, such as…

Home video in China is set to continue to decline in retail volume terms in 2024, with the performance of the overall category dictated by televisions, as sales in video players are expected to be negligible and declining in 2024. Retail volume sales…

Demand for home video in the United Arab Emirates continues to rise, driven by televisions. The local market is witnessing a significant surge in demand for 98-inch models of televisions, with TCL and Hisense emerging as the top players driving this…

Inflation continues to negatively impact retail volume sales of OLED TVs in Australia, although overall demand remains above pre-pandemic levels. This is in contrast to the larger category of LCD TVs, where retail volume sales sit below 2019 levels…

In Singapore, home video is anticipated to face decline in retail volume terms in 2024. The home video category, which predominantly comprises televisions, following the discontinuation of video players in 2021 due to the surge in digital streaming,…

The demand for new televisions, the leading product category within home video in Vietnam, continues to decline due to economic slowdown and a high penetration rate in the market. Consumers tend to tighten their belts and delay purchasing big-ticket…

LCD TVs are among the biggest losers in home video in Argentina in 2024. Consumers find these devices expensive compared to other categories, and the high out-of-pocket cost is a significant deterrent during a period when consumers' disposable income…

The sales volume of LCD TVs in Egypt experienced modest growth in the first half of 2024, following a slight decline in 2023. This growth is largely attributed to the organic population increase and growing demand. During 2022, there was an…

Home video is stabilising in volume sales in 2024, following the steeper slump seen in 2023. However, the category continues to face some challenges. TVs tend to have longer lifecycles than many other electronics (eg computers and smartphones), thus…

In home video, volume sales of televisions are in decline due to the maturity of this category in Greece. With high TV penetration in the country, sales growth is now largely driven by rising demand for premium TVs featuring larger screens and…

In 2024, the UEFA European Football Championship followed by the Summer Olympic Games provided a boost to consumer interest in higher quality televisions and larger screens, so that consumers could fully enjoy these sporting events. OLED televisions…

Leading the overall home video category, televisions is poised for robust volume growth in 2024, underpinned by its essential status in Indonesian households of all size and income. The enduring perception of televisions as a household necessity…

Home video in Malaysia is set to benefit from the anticipated stabilisation of the country’s property market in 2024, despite economic uncertainties, with certain urban and suburban areas positioned for more robust growth. The domestic property…

Home video in Mexico is projected to see further strong, if slower, retail volume growth in 2024. However, this performance is due to the strong rise in purchases of televisions as the demand for video players continues on a steep downward trajectory…

It is expected to be a more positive picture for home video in Norway in 2024, with TVs seeing an increase in volume sales, both for LCD and OLED TVs. Volume growth is supported by major sporting events in 2024, including the Paris Olympics and the…

Overall, there is expected to be a fall in volume sales of home video in Poland in 2024. TVs remain a high priority consumer electronic product, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has…

Overall, there is expected to be a marginal fall in volume sales of home video in 2024. TVs remain a high priority consumer electronic product for Romanians, being one of the most popular products in terms of both value and volume sales.…

In 2024, home video in Sweden sees a slight increase in volume sales compared to 2023, driven primarily by major sporting events such as the European Football Championships and the Olympics. These events significantly boost the demand for televisions…

Home video in Thailand is expected to post modest volume growth in 2024, driven primarily by the ascent of OLED TVs, although LCD TVs will also see a positive performance. Video players, continue to suffer from diminished demand as global streaming…

In 2024, retail volume sales of home video in the Czech Republic are projected to decline. Czech consumers continue to favour larger TVs with better image quality and smart functions in 2024. As a result, OLED TVs continue to grow in popularity while…

Overall, there is expected to be a slight decrease in volume sales of home video in the Netherlands in 2024, driven by a dramatic decline in volume sales of video players and also volume decline for LCD TVs. However, volume sales of OLED TVs are…

In the Philippines, LCD TVs continue to dominate volume sales in home video primarily due to their affordability compared to their OLED TV counterparts. The average price of an LCD TV is significantly lower, making it a more accessible option for a…

In 2024, home video in Turkey is poised to experience modest volume growth, primarily propelled by the rising popularity of OLED TVs, a relatively new category in the market. Conversely, sales of LCD TVs are anticipated to decline in volume,…

In 2024, home video is expected to register growth both in volume and current value terms in Ukraine, fuelled by the increasing demand for televisions. Following internal relocations resulting from the Russian invasion of Ukraine, many local…

Home video is set to see volume sales decline in Israel in 2024. Volume sales of televisions are likely to see decline during the year despite competitive pricing by retailers seeking to stimulate the market, particularly in the mid-range bracket…

Sales in home video in Italy in 2024 are achieving positive volume growth, rebounding from the slump seen in 2023. This is supported by the positive performance of televisions, and associated developments around home cinema and audio which are also…

Unlike most other consumer electronics in Morocco in 2024, the picture is positive for home video, with volume sales expected to increase. Consumers are increasingly upgrading their TVs, favouring larger screens and devices with increased…

Retail volume sales of home video in Nigeria look set to record a decline in 2024. The growth of televisions in Nigeria is significantly dampened by high inflation and a scarcity of foreign exchange. These economic challenges have resulted in…

Home video registered modest positive volume performance in Portugal in 2024, following years of decline due to category maturity, replacements during the COVID-19 pandemic and ongoing price consciousness. Current value sales are growing faster than…

In the competitive world of televisions, where renowned brands are most trusted, players are prioritising profitability over volume share. With volume sales continuing to decline in 2024, some companies are allocating resources and investments…

Home video in South Korea is expected to post a static performance in overall volume terms in 2024, with OLED TVs being the only devices to witness positive growth. Demand for OLED TVs is being driven by their superior picture quality, characterised…

The home video market in Spain is projected to stabilise in 2024 having experienced a decline in retail volume sales in the previous year. Market dynamics are evolving, with a clearer polarisation between premium and economy brands. While there is a…

Retail volume sales of televisions, which dominate demand for home video in Hong Kong, are growing slowly in 2024 following declines amid market saturation and an uncertain economic situation. Local consumers rushed to purchase televisions during the…

Around 2010, there was a golden age for demand for televisions in Japan. The shift from analogue to digital terrestrial broadcasting necessitated virtually every household to replace their television set, igniting this boom. This trend was further…

Home video in Taiwan is a highly saturated category and saw a significant decline in 2023 due to inflationary spikes and increased expenditure on international travel, but enjoyed a slight increase in 2024 in volume terms and robust current value…

After consecutive declines over 2021-2023, after the pandemic, home video in Germany is set to grow again in retail volume terms in 2024. This is likely to be driven by the European Championship in football, as well as the Olympic Games, both taking…