Tights and socks will continue to benefit from fashion trends in men’s and women’s clothing, which will drive volume and current value growth over the forecast period. Greek consumers, including young male consumers, are expected to gravitate away from plain cotton socks towards more playful variants with vibrant colours and funky prints.
In line with the athleisure trend, sports socks are also emerging as a fashion item in both men’s and women’s hosiery. Adidas socks, in particular, are increasingly considered a fashion item by Generation Z.
In line with the impact of inflation on household incomes, changes are also expected to be seen in consumer perceptions about hosiery. Although inflationary pressures are starting to ease, the cost of living is not likely to decline in the short term to pre-crisis levels, so consumer purchasing power will remain limited.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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