Hungary

Retail volume sales of wearable electronics in Hungary continue to rise steadily in 2024, benefitting from their convenience and multifunctionality which appeals to consumers. Innovative new designs, performance and features drive sales with the…

Wireless speakers were the only products in portable players to gain volume sales in Hungary during 2024. The convenience of wireless speakers, easy manipulation and the ability to pair them with smartphones makes these products very appealing to…

Smartphones enjoys the highest level of innovation within consumer electronics, and this normally attracts Hungarian consumers looking to upgrade their mobile phones. This was not the case in 2024, when consumers were still confronted by high costs…

In Hungary, demand for in-car entertainment products continues to decline in 2024. Consumers are accustomed to the standard electronic equipment available in cars and have limited need for upgrades. In addition, there is a strong tendency towards the…

Continuing advances in smartphones’ cameras are leading to further volume declines of imaging devices in Hungary. Some smartphones meet the imaging device needs of many households and therefore consumers do not perceive the need to purchase a…

In 2024, the UEFA European Football Championship followed by the Summer Olympic Games provided a boost to consumer interest in higher quality televisions and larger screens, so that consumers could fully enjoy these sporting events. OLED televisions…

Home audio and cinema recorded strong volume sales decline in 2024 as these products faced competition from wireless sound systems, the increasing sound quality of portable computers and smartphones, and a growing preference for compact and interior…

Headphones are popular among consumers in Hungary due to high levels of innovation in this product area, with brands delivering convenience. Consumers continued to prefer TWS earbuds to wireless earphones in 2024 as innovation has ensured they offer…

The economic situation in Hungary is marked by higher interest rates and lower inflation in 2024, although price increases still remain prevalent in consumer electronics. Consumers are under pressure to prioritise essential products needed for…

Consumer demand for computers and peripherals in Hungary continues to weaken in 2024. The most important factor negatively impacting volume sales is the ongoing cost pressures on consumers, especially during the first half of 2024. Although inflation…