Hungary

Consumers have been actively seeking deals in yoghurt and sour milk, with increased sales of large-sized, discounted, multipack and private label driving sales in 2024. This trend is largely being driven by the popularity of discount chains, where…

Hungarians are taking a growing interest in plant-based dairy and retailers are responding to provide a growing variety of branded and private label options with barista-style, regular milk or coffee creamers. Following the success of Alpro Barista,…

The launch of new sizes and flavours is boosting volume sales of other dairy in Hungary. Shrinkflation is a key strategy in the sour cream category, with Alföldi sour cream reducing its format from 850g to 800g and 330g to 300g to stay competitively…

Private label has strengthened its position in drinking milk products over 2024. Smaller retail stores frequently turn their refrigerators off leading to a limited selection of dairy products overall. By contrast, larger retailers in the modern…

Dairy products and alternatives in Hungary is benefitting from a strong focus on health and wellness, and the introduction of new sizes and flavours, which helped to drive volume sales in 2024. However, challenges have arisen in the retail landscape…

Cheese remains a product that is considered a non-basic food item by many in Hungary, and as such, it is deemed unessential and cut from consumers' baskets when they have lower purchasing power. With the average price of raw milk in Hungary…

Price inflation had a strong effect on butter and cooking fats in 2024, which are already considered relatively expensive dairy products. Both products witnessed a decrease in volume sales due to lower consumption and a shift towards alternatives at…

Despite efforts to mitigate costs, manufacturers are facing challenges to keep the price of baby food products affordable in 2024. Consumers are feeling the impact of these price increases, particularly in staple categories such as infant formula and…