Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Most cough, cold and allergy (hay fever) remedies categories in Hungary are set to expand in volume terms in 2023 or record slower rates of decline than in 2022. Similar to the case with analgesics, the need for these products has been bolstered by…
While consumer health in Hungary is set to post robust growth in total current value sales in 2023, this is primarily due to inflationary pressures fuelled by the global recovery from the pandemic, the fallout of Russia’s invasion of Ukraine and the…
As consumption patterns continue to stabilise following three years of pandemic-induced disruption, the majority of analgesics categories in Hungary are projected to contract in volume terms in 2023. Rates of decline in most look set to be modest,…
The leading market players' sales figures showed that customers preferred products that supported the immune system during the pandemic. This demand continued during 2023, with Actimel retaining a prominent position in the drinking yoghurt market.…
As in many countries, Hungary is seeing a notable rise in interest in plant-based diets, with many consumers looking to cut down their consumption of meat and dairy products, even if they are not fully committing to vegetarian or vegan diets.…
The international price of raw milk decreased in 2023, which resulted in a slight price compensation for sour cream and other dairy products. Besides, in order to break sanctioned inflation, the government introduced a new anti-inflation tool, which…
In November 2022, the government placed a price cap on selected basic food, and the regulation was extended until 30 June 2023. The 2.8% fat content UHT cow milk was among the food with frozen prices, leading to minimal single-digit growth for the…
With inflation at over 25% in the first quarter of 2023, Hungary experienced the 10th-highest food-related price increase in the world. The high unit price in dairy products and alternatives was bolstered by the international price increase of raw…
Following high double-digit price growth in 2022, the slight price decrease in 2023 positively influenced the retail volume growth of this market. However, cheese remains a product that is considered a non-basic food item by many, and as such, it is…
The increased price of baked goods and pastries, combined with the popularity of chef shows on TV and social media, has driven the popularity of baking at home. This is increasing retail volume sales of margarine and the moderate retail volume…