Hungary

Hair care appliances held most of the retail volume share among personal care appliances in 2023, with these products attracting more consumers and recording growth. Significant price increases were seen in beauty salons and for consumers. This led…

Microwaves gained positive retail volume sales in 2023, driven by several factors. Firstly, these appliances were offered at significantly lower prices when compared to other major appliances, not impacted as significantly by price hikes during the…

Large cooking appliances saw a slight retail volume decline in 2023 due to high and growing price points. Large appliances have higher prices, and as such, consumers postpone their purchasing during a time of rising living costs. With a decline in…

The home laundry appliances landscape recorded an overall retail volume decline in 2023, challenged by inflation and rising price points. Automatic dryers continued to decline in terms of retail volume in 2023. Media in the country were active in…

The high and rising energy prices led some consumers to cook less in 2023 to save costs, with others focusing on shorter cooking times. In addition, many postponed the replacement of food preparation appliances to save money and spend on necessary…

Built-in dishwashers benefited from the increasing need for convenient appliances in households, especially for consumers with new kitchen builds that want new appliances to integrate. Built-in dishwashers are increasingly selected over freestanding…

Consumer appliances in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and reduced consumer spending power. With lower disposable incomes, many consumers focused on essential, necessary spending, with those…

In 2023, retail volume sales of air treatment products fell in Hungary, recording a decline. The country's most popular air conditioner type, split air conditioners, saw significant double-digit growth in 2022, with sales bolstered by the support of…

The growing adoption of healthier lifestyles, including regular exercise routines, has positively impacted sports drinks sales in Hungary. Despite facing substantial price increases, consumers continue to participate in various sporting activities…

High inflation exerted significant pressure on consumer spending, negatively impacting soft drinks in 2023. Many consumers were forced to curtail their spending on non-essential items, leading to a decline in soft drink consumption. Strong product…