Hungary

Premium beauty and personal care saw dynamic growth in current value terms in 2023 despite the challenging economic environment and soaring inflation. Consumers of premium beauty personal care products were more accepting of price increases due to a…

The year 2023 marked the first complete year without any significant COVID-19 restrictions or social constraints. Locals compensated for the long absence of social gatherings, entertainment and events by spending more time outside of the house. This…

RTD tea sales in Hungary faced significant challenges in 2023 due to rising prices and the non-essential nature of these products. Despite the potential for growth, RTD tea remained highly reliant on player support, constant innovation, and seasonal…

The remarkable sneaker/trainer boom that Hungary is currently witnessing showed no signs of slowing down in 2023 as the huge numbers of sports footwear enthusiasts among the local population continued to prefer sneakers and trainers, especially…

Much like Budapest, smaller cities and regional areas in Hungary have witnessed significant increases in lodging supply in recent years, particularly since the easing of the pandemic and the ending of related restrictions. A key driver of growth in…