Hungary

Hungary's beauty and personal care market witnessed several notable trends in 2023 with these reflecting evolving consumer preferences and demographic shifts. First, the ageing population played a significant role, driving demand for specialised…

Health and beauty specialists is a channel which has been affected by cross-category trends in Hungary in 2023. Specifically, the impact of high inflation has led to a growing presence of private label options, thus, to meet the needs of…

The growing adoption of healthier lifestyles, including regular exercise routines, has positively impacted sports drinks sales in Hungary. Despite facing substantial price increases, consumers continue to participate in various sporting activities…

The previously robust growth of energy drinks in Hungary experienced a slowdown in 2023. This slowdown is primarily attributed to the significant increase in prices for food and beverages, which prompted consumers to reduce their purchases of…

From October 2022, the government cut national support for milk formulas from 50% to 25%. This resulted in two-three times higher prices, with standard and special milk formulas having seen a rapid price increase during 2023. Many mothers still buy…