Hungary

Activity watches (analogue) were increasingly popular and recorded the highest volume growth in 2023 as these products are readily available and consumers prefer them to other activity bands without displays and traditional watches as they offer…

The sales volume of both carbonated and still bottled water experienced a significant decline in 2023. This trend can be attributed to two primary factors. Firstly, notable price increases for bottled water forced consumers to re-evaluate their…

The high inflation that was seen in Hungary during 2022 and 2023 had a major impact on demand for jeans. The most notable trend in the category during the year was the surge seen in demand for economy men's jeans, while in women’s jeans, the…

The loan repayment moratorium for vulnerable borrowers, including credit card owners, to cope with the negative economic consequences of the COVID-19 pandemic was extended to the end of 2022, but was not renewed in 2023. Meanwhile, high interest…

As inflation continues to rise, an increasing number of households find themselves in a financially precarious situation at the end of the month or salary payment periods. The impact of inflation bites into monthly budgets, leading to higher expenses…