Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Hungarian coffee industry faced headwinds in 2023 due to deteriorating economic conditions and rising prices. Consumers became more price-sensitive, opting for cheaper private label coffee products or even reducing their overall coffee…
As with womenswear, trends in menswear towards the end of the review period continued to reflect changes in consumer attitudes and behaviours stemming from the COVID-19 pandemic. In particular, the shift towards hybrid working due to the enduring…
The popularity of sheer hosiery is decreasing in Hungary and this is a reflection of contemporary fashion trends. Sheer hosiery is generally worn in combination with women’s skirts and women’s dresses, especially shorter dresses and skirts that leave…
Overall retail volume sales of staple foods in Hungary are set to decline for a third consecutive year in 2023, with the contraction projected to be slightly deeper than that recorded in 2022. Demand continues to be depressed by rapidly rising prices…
Retail sales of sweet spreads continued to see positive growth in volume terms in 2023, with chocolate spreads leading the way. Here, Nutella (Ferrero) was by far the dominant player, with smaller contributions from a host of private label…