Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, retail volume sales of air treatment products fell in Hungary, recording a decline. The country's most popular air conditioner type, split air conditioners, saw significant double-digit growth in 2022, with sales bolstered by the support of…
Retail volume sales of meals and soups registered continued growth in 2023. With consumers leading increasingly busy lifestyles, there was a growing interest in convenient meal solutions, which boosted demand for products such as ready meals and…
The home laundry appliances landscape recorded an overall retail volume decline in 2023, challenged by inflation and rising price points. Automatic dryers continued to decline in terms of retail volume in 2023. Media in the country were active in…
Volume sales of computers were impacted by several negative factors in 2023, including high maturity. Also, the surge in volume sales during the pandemic as people hurriedly tried to set up home offices meant that computers bought during that period…
The high and rising energy prices led some consumers to cook less in 2023 to save costs, with others focusing on shorter cooking times. In addition, many postponed the replacement of food preparation appliances to save money and spend on necessary…