Hungary

With inflation in Hungary remaining the highest in the EU, unit prices for packaged and unpackaged leavened bread have continued to rise at double-digit rates in 2023 despite a reduction in grain prices on international commodity markets.…

Chewing gum saw a second year of decline in retail volume terms in 2023, albeit to a lesser extent than the previous year. Sales of chewing gum remain largely impulse-driven and with more Hungarians working from home, at least on a hybrid basis, they…

Retail volume sales of sales of chocolate confectionery saw a flat performance in 2023. With food prices rocketing, consumers were forced to reduce their expenditure on non-essential items. However, while, price hikes were inevitable, there was some…

RTD tea sales in Hungary faced significant challenges in 2023 due to rising prices and the non-essential nature of these products. Despite the potential for growth, RTD tea remained highly reliant on player support, constant innovation, and seasonal…

The remarkable sneaker/trainer boom that Hungary is currently witnessing showed no signs of slowing down in 2023 as the huge numbers of sports footwear enthusiasts among the local population continued to prefer sneakers and trainers, especially…

Much like Budapest, smaller cities and regional areas in Hungary have witnessed significant increases in lodging supply in recent years, particularly since the easing of the pandemic and the ending of related restrictions. A key driver of growth in…

The low cost carriers category looks set to record faster growth in current value sales than its full service counterpart in Hungary in 2023. This is partly because due to their focus on offering more affordable fares, leading low cost operators such…

Portable players were hard to find in retail channels in 2023 and their sales were negligible as technology advances are leading to portable player devices becoming obsolete. In particular smartphone and tablets are replacing the need for portable…

Significant price rises and a high penetration rate in Hungary resulted in volume decline in smartphones in 2023. Fewer consumers were able to replace their smartphone and chose to postpone their purchases until prices were more stable, or they…

Whilst premium wireless headbands were popular during COVID-19 as they had more convenient features for both work and gaming, high inflation and rising prices deterred consumers from paying extra for them in 2023, therefore mass products performed…

High inflation affected volume sales of consumer electronics in Hungary in 2023. While strong value growth was recorded, overall volume sales were flat, with a weaker performance in the first half of the year. Strong demand for consumer electronics…

Mass beauty and personal care registered dynamic double-digit growth in current value terms in 2023, albeit this was largely due to soaring inflation, with volume sales seeing more modest growth. High inflation and declining purchasing power resulted…

Apparel and footwear specialists is another channel which was seeing strong value growth in Hungary in 2023. Indeed, this trend continues from 2022, which also saw double-digit value growth, as the channel bounced back from the pandemic restrictions…

Juice in Hungary faced significant challenges in 2023 due to high inflation rates and rising prices. Across all juice categories, except for coconut and other plant waters, sales volume experienced a substantial decline. This decline can be…

Liquid concentrates demonstrated remarkable resilience amidst the inflationary pressures that affected other soft drinks. This can be attributed to their perceived affordability during the economically challenging period, leading consumers to shift…

Hot drinks in Hungary experienced stagnant volume growth in 2023 due to unfavourable economic conditions and significant price increases. Consumers responded to these challenges by reducing their consumption of hot drinks or switching to lower-priced…

The high inflation that swept through Europe during 2022 and 2023 led to significant price increases across all categories of womenswear. Initially, the steep price increases that flowed from high inflation put downward pressure on demand for…

During 2023, substantial growth was witnessed in demand for football-related sportswear among the population of Hungary. More extensive media coverage of the national team's performances and the expansion of football stadiums across the country have…

2023 saw dips in demand for scarves, hats, gloves and similar items of winter apparel as several factors undermined the willingness of consumers to spend money on such items. The most important influence on waning demand for warm scarves, hats and…

The market for edible oils continues to be dominated by sunflower oil, global prices of which skyrocketed in 2022, following Russia’s invasion of Ukraine, the world’s leading producer. While Hungary produces enough sunflower oil to satisfy its…