Hungary

High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…

Operational and raw material costs have soared in 2022-2023, pushing up the average price of meals prepared in full-service restaurants. The escalation in menu prices has often surpassed 30% in contrast to recent years. This price differential seen…

In 2023, nappies/diapers/pants in Hungary recorded double-digit retail value growth, driven by rising price points. However, retail volume declined, with strong inflationary pressure leading consumers to reduce purchases. In addition, the ongoing…

In 2023, the tissue and hygiene landscape in Hungary was impacted by high levels of inflation and rising prices, resulting in double-digit retail value growth. However, retail volume levels were challenged, with consumers adapting their purchasing…

Soaring inflation pushed menu prices in limited-service restaurants to new highs in 2023, although operators are always careful when considering price adjustments, especially for their signature meals. Core target audiences, such as students and…