Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The high inflation that prevailed in Hungary during 2022 and during 2023 led many consumers to make changes to their consumer habits in an effort to save money. This contributed to the significant shift towards more budget-friendly options that was…
The remarkable sneaker/trainer boom that Hungary is currently witnessing showed no signs of slowing down in 2023 as the huge numbers of sports footwear enthusiasts among the local population continued to prefer sneakers and trainers, especially…
The popularity of sheer hosiery is decreasing in Hungary and this is a reflection of contemporary fashion trends. Sheer hosiery is generally worn in combination with women’s skirts and women’s dresses, especially shorter dresses and skirts that leave…
The high inflation that was seen in Hungary during 2022 and 2023 had a major impact on demand for jeans. The most notable trend in the category during the year was the surge seen in demand for economy men's jeans, while in women’s jeans, the…
As with womenswear, trends in menswear towards the end of the review period continued to reflect changes in consumer attitudes and behaviours stemming from the COVID-19 pandemic. In particular, the shift towards hybrid working due to the enduring…