Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
During 2023, substantial growth was witnessed in demand for football-related sportswear among the population of Hungary. More extensive media coverage of the national team's performances and the expansion of football stadiums across the country have…
The high inflation that swept through Europe during 2022 and 2023 led to significant price increases across all categories of womenswear. Initially, the steep price increases that flowed from high inflation put downward pressure on demand for…
The Hungarian coffee industry faced headwinds in 2023 due to deteriorating economic conditions and rising prices. Consumers became more price-sensitive, opting for cheaper private label coffee products or even reducing their overall coffee…
Hot drinks in Hungary experienced stagnant volume growth in 2023 due to unfavourable economic conditions and significant price increases. Consumers responded to these challenges by reducing their consumption of hot drinks or switching to lower-priced…
Other hot drinks, often considered treats given to children by their parents, faced challenges in Hungary in 2023. The volume sales of other hot drinks declined, primarily due to the stability or even decline in the demographic profile of…