Hungary

Mass fragrances experienced double-digit growth in current value terms in 2023 due to significant price hikes, although growth remained lower compared to premium fragrances due to the price sensitivity of the target customer group for these products.…

The hair care market experienced a significant shift towards home treatments and wellness routines towards the end of the review period. This was driven by a combination of factors including the lingering impact of COVID-19 and rising inflation,…

Mass beauty and personal care registered dynamic double-digit growth in current value terms in 2023, albeit this was largely due to soaring inflation, with volume sales seeing more modest growth. High inflation and declining purchasing power resulted…

As current fashion trends lean towards styled facial hair, a significant number of male customers are opting for grooming techniques that focus on shaping their beard contours rather than achieving a smooth shave. This has led to a surge in demand…

Oral care in Hungary is witnessing a surge in demand for therapeutic toothpaste, particularly in the realm of implant-friendly, gum-protecting and sensitivity-relieving variants. This increase in demand can be attributed to the ageing population and…