Hungary

Sugar confectionery saw a mixed performance in 2023, with volume growth rates varying according to subcategory. With food inflation running at record levels, retailers focussed on rationalising their product portfolios in favour of their best-selling…

In 2023, sweet biscuits, snack bars and fruit snacks continued to be impacted by temporary shortages of grain and other agricultural commodities, due to the ongoing war in Ukraine. Sweet biscuits and cereal bars suffered the most from these…

The Debrecen in Hungary report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Volume sales of computers were impacted by several negative factors in 2023, including high maturity. Also, the surge in volume sales during the pandemic as people hurriedly tried to set up home offices meant that computers bought during that period…

High inflation affected volume sales of consumer electronics in Hungary in 2023. While strong value growth was recorded, overall volume sales were flat, with a weaker performance in the first half of the year. Strong demand for consumer electronics…