Hungary

High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…

Hungary's beauty and personal care market witnessed several notable trends in 2023 with these reflecting evolving consumer preferences and demographic shifts. First, the ageing population played a significant role, driving demand for specialised…

The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities…

Hungary played host to the world’s first deodorant refilling stations in 2023. These new refill stations are designed to offer a more sustainable solution in the deodorants market. These stations work with Rossmann’s Isana private label line of…

In an effort to present better value and attract sales some manufacturers increased their pack sizes, as seen with 10+4 Gilette Blue and 10+5 Wilkinson Sword. However, these large packs do not always present the best value with smaller packs of four…