Hungary

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Weight Management and Wellbeing in Hungary

Oct 2023

Although weight management and wellbeing is set to register another solid performance in terms of total current value sales growth in 2023, this is largely due to steep price hikes resulting from persistently high inflation in Hungary. With the…

USD 1,195
Country Report

Wound Care in Hungary

Oct 2023

As occurred in 2022, wound care is set to post moderate growth in current value sales in 2023 but contract in volume terms. These results are explained by persistently high inflation in Hungary, which has continued to erode spending power among…

USD 1,195
Cities

Hungary Cities Review

Oct 2023

Budapest and Gyor stand as Hungary’s economic powerhouses, with Budapest showing the greatest promise for future economic expansion. However, the country’s cities will continue to face persistent challenges. In the short term, these challenges…

USD 800
Country Briefing

Households: Hungary

Oct 2023

The number of households is set to increase slightly in Hungary over 2022-2027, with single person remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 14.6%, elevating living costs. Household…

USD 350
Country Briefing

Income and Expenditure: Hungary

Oct 2023

Income growth in Hungary is expected to lag behind the Eastern European average by 2027, given economic uncertainties, decreasing demand, and mounting inflationary pressures. Looking ahead, all income classes in Hungary are projected to decrease as a…

USD 350
Country Report

Charge Cards in Hungary

Nov 2023

Only commercial charge cards are available in Hungary in 2023, with personal charge cards no longer available. Moreover, commercial charge cards are only offered to top corporate executives and senior managers and there are no indications that this…

USD 1,195
Country Report

Consumer Credit in Hungary

Nov 2023

As inflation continues to rise, an increasing number of households find themselves in a financially precarious situation at the end of the month or salary payment periods. The impact of inflation bites into monthly budgets, leading to higher expenses…

USD 1,195
Country Report

Consumer Lending in Hungary

Nov 2023

The initial optimism of early 2022 was abruptly dampened by the end of the year, and this has persisted throughout 2023. The sharp rise in borrowing costs coupled with a decline in disposable incomes due to high inflation has compelled Hungarians to…

USD 2,300
Country Report

Credit Cards in Hungary

Nov 2023

The loan repayment moratorium for vulnerable borrowers, including credit card owners, to cope with the negative economic consequences of the COVID-19 pandemic was extended to the end of 2022, but was not renewed in 2023. Meanwhile, high interest…

USD 1,195
Country Report

Debit Cards in Hungary

Nov 2023

With the merger of Takarékbank and MKB Bank, a new financial service provider was formed, MBH Bank. MBH Bank leads in the personal and commercial segments, including current accounts and debit cards, and is especially dominant in smaller towns and…

USD 1,195
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