Hungary

Sun care products have traditionally been viewed as seasonal items, primarily associated with summer. However, in recent years, the season for sun protection usage has expanded significantly. Springtime now presents substantial UV exposure risks,…

Sugar confectionery saw a mixed performance in 2023, with volume growth rates varying according to subcategory. With food inflation running at record levels, retailers focussed on rationalising their product portfolios in favour of their best-selling…

Street stalls/kiosks run by entrepreneurs and small businesses were among the most vulnerable players within consumer foodservice in 2023. The sales performance of street stalls/kiosks is highly dependent on changing traffic patterns, the weather and…

There are currently no store cards in circulation in Hungary. Magyar Cetelem Bank stopped offering store cards in 2008 and no retailers have since signalled any intention to relaunch such services. Instead, retailers are collaborating with banks to…

Overall retail volume sales of staple foods in Hungary are set to decline for a third consecutive year in 2023, with the contraction projected to be slightly deeper than that recorded in 2022. Demand continues to be depressed by rapidly rising prices…

During 2023, substantial growth was witnessed in demand for football-related sportswear among the population of Hungary. More extensive media coverage of the national team's performances and the expansion of football stadiums across the country have…

Sports nutrition has remained one of the best performing areas of Hungary’s consumer health market in 2023, with strong double-digit growth in total current value sales projected and all categories poised to register impressive results in volume…

The growing adoption of healthier lifestyles, including regular exercise routines, has positively impacted sports drinks sales in Hungary. Despite facing substantial price increases, consumers continue to participate in various sporting activities…

Total volume sales of spirits increased slightly in Hungary in 2023. A small yet affluent customer segment, characterised by a higher level of knowledge about spirits and a discerning taste for quality, continued to drive the market for premium…

High inflation exerted significant pressure on consumer spending, negatively impacting soft drinks in 2023. Many consumers were forced to curtail their spending on non-essential items, leading to a decline in soft drink consumption. Strong product…