Hungary

Retail volume sales of snacks in Hungary saw a fairly flat performance in 2023. While growth was buoyant in current value terms, this was due to massive inflationary pressures, rather than any real upturn in demand. With Hungary having been added to…

Smokeless tobacco, e-vapour products and heated tobacco in Hungary in 2023 expanded in terms of volume and current value sales. By autumn 2023, all major international tobacco manufacturers had entered the heated tobacco market, with Japan…

Small local grocers saw robust value sales in Hungary in 2023, driven by the rise of urbanisation, busy consumer lifestyles, and the convenience which small local grocers offer due to their proximity benefits. Whilst small local grocers have also…

Retail volume sales declined in 2023 due to the rising cost of living and inflation, with many consumers cutting down on purchases of products they felt were unessential, such as small cooking appliances. As such, instead of purchasing new small…

While sleep aids is poised to record strong growth in current value sales in 2023, this is mainly due to price hikes amidst high inflation fuelled by the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine. With inflationary…

Skin care in Hungary is witnessing a notable transition from age-related specifications to problem-focused solutions, addressing issues like acne, redness, hyperpigmentation, dark spots, uneven skin tone, and atopy. With an increasing number of…

Self-service cafeterias made price adjustments of between 20-30% during 2023, as soaring inflation pushed up the costs of vital ingredients, such as meat and pasta. Simultaneously, heightened labour and energy costs further contributed to this…

Retail volume sales of savoury snacks saw continued growth in volume terms in 2023, thanks to the low cost of many of the products within the category. Lifestyle changes also had a positive impact on demand for snacks, including the ongoing trend…

The ongoing war in Ukraine created a number of challenges in 2023. In particular, there was a shortage of critical packaging materials, such as glass and aluminium. Extreme weather conditions placed further pressure on supply chains, with scarcities…

In 2023, Rx/reimbursement adult incontinence was on the rise in Hungary, fuelled by the ageing population, which led to increased and ongoing use of the products. In a time of rising inflation, consumers were increasingly attracted to reimbursement…