Hungary

In-car entertainment recorded further decline in 2023, negatively impacted by fewer sales of new cars due to a shortage of key parts and components needed for their manufacture, which also drove up prices in the year. Consumers had to wait a long…

Volume sales of imaging devices again fell by a fifth in 2023 and value sales also registered decline. Continuing advances in smartphones’ cameras are leading to continual decline in imaging devices, to the extent that some smartphones can meet the…

Retail sales of ice cream saw modest growth in volume terms in 2023, following the stagnant performance of the previous year. This was largely due to an increase in demand for take-home dairy ice cream, particularly bulk varieties, which represent…

Hypermarkets saw shrinking value sales in Hungary in 2023, compared to the double-digit growth rates seen the previous year. This is attributed to competition from other channels, such as discounters (eg Lidl and Aldi) which offer an increasingly…

Hot drinks in Hungary experienced stagnant volume growth in 2023 due to unfavourable economic conditions and significant price increases. Consumers responded to these challenges by reducing their consumption of hot drinks or switching to lower-priced…

The popularity of sheer hosiery is decreasing in Hungary and this is a reflection of contemporary fashion trends. Sheer hosiery is generally worn in combination with women’s skirts and women’s dresses, especially shorter dresses and skirts that leave…

Televisions recorded slight volume growth in 2023, with OLED TVs seeing strong double-digit growth as consumers looked to upgrade their older televisions with screens offering high picture and sound quality, which are light and have more…

Home products specialists faced inflationary challenges in Hungary in 2023, with the double-digit inflation hikes continuing (and even increasing from) the previous year. Moreso, Hungary is reported to be experiencing one of the highest sets of hikes…

The home laundry appliances landscape recorded an overall retail volume decline in 2023, challenged by inflation and rising price points. Automatic dryers continued to decline in terms of retail volume in 2023. Media in the country were active in…

Although retail value sales were double-digit in 2023, retail volume sales were much lower, with a decline noted in insecticide coils. Insecticide coils suffered from fewer mosquitoes in 2023 due to the weak summer season. In addition, consumers were…