Hungary

Despite rising retail value sales in 2023, polishes lost consumer attention, with significant price increases hindering sales, leading to a retail volume decline in all areas, apart from shoe polish. In addition to rising price points, manufacturers…

Portable players were hard to find in retail channels in 2023 and their sales were negligible as technology advances are leading to portable player devices becoming obsolete. In particular smartphone and tablets are replacing the need for portable…

In January 2023, the previously separate pockets - accommodation, hospitality and leisure - were consolidated; therefore, the charges associated with these sectors are now aggregated and considered together. Also, in order to expedite the use of…

Premium beauty and personal care saw dynamic growth in current value terms in 2023 despite the challenging economic environment and soaring inflation. Consumers of premium beauty personal care products were more accepting of price increases due to a…

Shelf stable vegetables in Hungary has continued to witness steep unit price hikes in 2023 due to inflationary pressures fuelled by the global recovery from the pandemic, the fallout of Russia’s invasion of Ukraine and the devaluation of the forint.…

Spiralling energy costs have led many small local grocers in Hungary to reduce the amount of refrigeration and freezer space in their stores in 2023. The same trend has been observed among convenience stores chains like Coop, Real and CBA. As a…

There was a slight decline in retail volume sales noted in refrigeration appliances in 2023, with sales of freezers falling. These products significantly consume energy, and with the substantial price increase seen in 2023, most consumers were not…

In 2023, retail value sales of adult incontinence goods in Hungary recorded double-digit growth while retail volume growth remained positive. Rising awareness surrounding adult incontinence further supported volume sales, with more consumers…

Retail e-commerce was a fragmented category in Hungary in 2023, with the leading brand being Media Markt (Media Markt Retail Cooperation Kft), followed by eMAG Marketing (Extreme Digital - Emag Kft). However, Media Markt is the only name holding a…

Retail in Hungary continued to be influenced by inflationary factors in 2023, with the double-digit hikes continuing (and even increasing from) the previous year. Moreso, Hungary is reported to be experiencing one of the highest sets of hikes across…