Hungary

The Budapest in Hungary report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

High investment and financial freedoms, a low tax burden, a good geographical location, and increasing potential for innovations have contributed to a favourable business environment in Hungary. However, the country’s government spending and fiscal…

The increased price of baked goods and pastries, combined with the popularity of chef shows on TV and social media, has driven the popularity of baking at home. This is increasing retail volume sales of margarine and the moderate retail volume…

At the start of 2023, operators of cafés/bars were in an upbeat mood as 2022 had delivered relatively good results despite soaring energy prices and costs. The prolonged high levels of inflation and diminishing consumer purchasing power proved…

Regular cola carbonates, as a product area, experienced a more moderate decline in sales volume than non-cola carbonates in 2023, despite significant price increases. This can be attributed to the enduring popularity of cola flavour among consumers…

The trend in cat food in Hungary of offering variations for picky cats is becoming more prominent, especially with the increasing ownership of cats, which has reached over one third of Hungarian households. As the cat population is growing…

Only commercial charge cards are available in Hungary in 2023, with personal charge cards no longer available. Moreover, commercial charge cards are only offered to top corporate executives and senior managers and there are no indications that this…

Following high double-digit price growth in 2022, the slight price decrease in 2023 positively influenced the retail volume growth of this market. However, cheese remains a product that is considered a non-basic food item by many, and as such, it is…

The high inflation that prevailed in Hungary during 2022 and during 2023 led many consumers to make changes to their consumer habits in an effort to save money. This contributed to the significant shift towards more budget-friendly options that was…

Retail volume sales of sales of chocolate confectionery will see modest growth in 2024, following the flat performance of the previous year. Demand continues to be hampered by rising prices, driven by the mounting costs of cocoa, sugar, and other…

Cider/perry saw a rise in total volume sales in Hungary in 2023. Cider, a relatively new category in the Hungarian alcoholic drinks market, remains a small segment compared to beer, but is growing, in contrast to alcoholic flavoured/mixed lagers,…

Tobacco in Hungary saw a decline in volume terms overall in 2023, attributed to several and various factors. Despite price hikes that remained below the annual inflation rate, the market's largest segments struggled to stem the fall. Volume sales of…

Cigars, cigarillos and smoking tobacco in Hungary saw overall category volume sales fall in 2023. Volume sales of smoking tobacco continued to drop, exacerbated by a more challenging household economic situation. With lower disposable incomes and…

The Hungarian coffee industry faced headwinds in 2023 due to deteriorating economic conditions and rising prices. Consumers became more price-sensitive, opting for cheaper private label coffee products or even reducing their overall coffee…

The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Hungary covers production and consumption trends in agricultural commodities, energy…

Volume sales of computers were impacted by several negative factors in 2023, including high maturity. Also, the surge in volume sales during the pandemic as people hurriedly tried to set up home offices meant that computers bought during that period…

Liquid concentrates demonstrated remarkable resilience amidst the inflationary pressures that affected other soft drinks. This can be attributed to their perceived affordability during the economically challenging period, leading consumers to shift…

Consumer appliances in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and reduced consumer spending power. With lower disposable incomes, many consumers focused on essential, necessary spending, with those…

As inflation continues to rise, an increasing number of households find themselves in a financially precarious situation at the end of the month or salary payment periods. The impact of inflation bites into monthly budgets, leading to higher expenses…