Hungary

Despite rising retail value sales in 2023, polishes lost consumer attention, with significant price increases hindering sales, leading to a retail volume decline in all areas, apart from shoe polish. In addition to rising price points, manufacturers…

Portable players were hard to find in retail channels in 2023 and their sales were negligible as technology advances are leading to portable player devices becoming obsolete. In particular smartphone and tablets are replacing the need for portable…

In January 2023, the previously separate pockets - accommodation, hospitality and leisure - were consolidated; therefore, the charges associated with these sectors are now aggregated and considered together. Also, in order to expedite the use of…

Premium beauty and personal care saw dynamic growth in current value terms in 2023 despite the challenging economic environment and soaring inflation. Consumers of premium beauty personal care products were more accepting of price increases due to a…

Shelf stable vegetables in Hungary has continued to witness steep unit price hikes in 2023 due to inflationary pressures fuelled by the global recovery from the pandemic, the fallout of Russia’s invasion of Ukraine and the devaluation of the forint.…

Spiralling energy costs have led many small local grocers in Hungary to reduce the amount of refrigeration and freezer space in their stores in 2023. The same trend has been observed among convenience stores chains like Coop, Real and CBA. As a…

There was a slight decline in retail volume sales noted in refrigeration appliances in 2023, with sales of freezers falling. These products significantly consume energy, and with the substantial price increase seen in 2023, most consumers were not…

In 2023, retail value sales of adult incontinence goods in Hungary recorded double-digit growth while retail volume growth remained positive. Rising awareness surrounding adult incontinence further supported volume sales, with more consumers…

Retail e-commerce was a fragmented category in Hungary in 2023, with the leading brand being Media Markt (Media Markt Retail Cooperation Kft), followed by eMAG Marketing (Extreme Digital - Emag Kft). However, Media Markt is the only name holding a…

Retail in Hungary continued to be influenced by inflationary factors in 2023, with the double-digit hikes continuing (and even increasing from) the previous year. Moreso, Hungary is reported to be experiencing one of the highest sets of hikes across…

In 2023, retail value sales of retail tissue were double-digit in Hungary, driven by ongoing inflation and price hikes. Consumer purchasing behaviour changed in line with the economic downturn, driving interest in more affordable, economy retail…

As is the case across staple foods in Hungary, unit prices in rice, pasta and noodles have continued to rise dramatically in 2023 amidst persistently high inflation resulting from the devaluation of the forint and factors linked to the global…

Despite its low base and strong initial development, RTD coffee experienced a slowdown in growth, even a slight decline in 2023, due to price hikes implemented in 2022 and 2023. Financial instability prompted consumers to reduce expenses on…

RTD tea sales in Hungary faced significant challenges in 2023 due to rising prices and the non-essential nature of these products. Despite the potential for growth, RTD tea remained highly reliant on player support, constant innovation, and seasonal…

RTDs saw a rise in total volume sales in Hungary in 2023. The category was more exposed than most as rapidly rising inflation led Hungarians to exercise greater caution in their spending decisions, as these products are comparatively expensive, and…

In 2023, Rx/reimbursement adult incontinence was on the rise in Hungary, fuelled by the ageing population, which led to increased and ongoing use of the products. In a time of rising inflation, consumers were increasingly attracted to reimbursement…

The ongoing war in Ukraine created a number of challenges in 2023. In particular, there was a shortage of critical packaging materials, such as glass and aluminium. Extreme weather conditions placed further pressure on supply chains, with scarcities…

Retail volume sales of savoury snacks will see continued growth in retail volume terms in 2024, thanks to the low cost of many of the products within the category. Lifestyle changes have also had a positive impact on demand for snacks, including the…

Self-service cafeterias made price adjustments of between 20-30% during 2023, as soaring inflation pushed up the costs of vital ingredients, such as meat and pasta. Simultaneously, heightened labour and energy costs further contributed to this…

Skin care in Hungary is witnessing a notable transition from age-related specifications to problem-focused solutions, addressing issues like acne, redness, hyperpigmentation, dark spots, uneven skin tone, and atopy. With an increasing number of…