Since the pandemic, people have become even more concerned about the quality of food they ingest and have been particularly interested in adopting a more natural diet, wishing to decrease their fat and salt intake in particular. This in turn has led to the appearance of healthier versions of regular cooking ingredients and meals.
Demand for organic food is expected to grow as such products are considered less harmful than non-organic. They also have the added benefit of being more sustainable.
Over the forecast period, no allergens, which is a dietary and free from type of health and wellness attribute, is anticipated to realise growth within cooking ingredients and meals. Many more people will be diagnosed with allergies, which they will seek to manage through no allergens packaged foods.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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