Low sugar and no added sugar jams and preserves are expected to perform well during the forecast period with consumer preferences becoming increasingly well defined. On the one hand they are looking for products made from 100% Italian raw ingredients, while on the other hand they are directing their purchasing choices towards products with a high fruit content and a low or no added sugar content.
Vegan and plant-based products are likely to increase in popularity as more consumers show an interest in both the environment and animal welfare. There are a growing number of vegans, vegetarians and flexitarians in Italy many of whom are keen to find new products that can help them to prepare healthy and nutritious meals without spending hours in the kitchen.
Increasing awareness of the links between diet, a healthy metabolism and immune health is expected to lead more consumers to look for cooking ingredients and meals that suggest specific health benefits. Italy has one of the oldest and fastest ageing populations in the world and as such there is a strong demand that can help boost immunity, with this also being tied to concerns that arose out of the pandemic.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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