High fibre and high protein pasta products are expected to deliver strong growth in value terms over the forecast period. Pasta is considered an important staple food which is loved by most Italians.
Vegan and plant-based staple foods are likely to increase in popularity over the forecast period as more consumers show an interest both in the environment and animal welfare. Intensive livestock farming is a significant source of greenhouse gas emissions and requires considerable use of land and water resources – much greater than arable farming in terms of calorie output.
The forecast period will see the consolidation of a few trends that were already underway in 2023. For instance, the growing demand for high protein staple foods is likely to push companies to launch new products.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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