HW Staple Foods in South Africa

November 2023
USD 1,100
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Overview:

Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Staple Foods industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Staple Foods in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Staple Foods in South Africa?
  • What are the key health and wellness concerns driving sales in HW Staple Foods?
  • Is HW Staple Foods a dynamic niche or mainstream concern in South Africa?
  • Which are the leading brands in HW Staple Foods in South Africa?
  • How are products distributed in HW Staple Foods in South Africa?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Staple Foods in South Africa - Category analysis

KEY DATA FINDINGS

Health takes a backseat in consumers’ priorities as inflationary pressures rise in 2022
High fibre is leading health and wellness claim due to greater understanding of the need for fortification, especially in terms of children’s diets
Probiotic staple foods chosen as they benefit one’s immune system
Proposed rigorous food labelling expected to shake up breakfast cereals
High fibre to remain popular claim and offers further growth potential as consumers look to fortified staple foods as part of healthier eating plans
Digestive health expected to rise in significance
Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 7 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027

Health and Wellness in South Africa - Industry Overview

Overview

DISCLAIMER

HW Staple Foods

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods.  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Staple Foods research and analysis database.

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