Sports

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Data analytics on 25,000 sports sponsorship and partnership deals

The sports industry is dynamic and keeping up with your fans' evolving interests can be a challenge. Our comprehensive data on fanbases and commercial sponsorship deals provides you with the insights you need to navigate the physical and digital sports landscape with confidence.

 

Whether you are aiming to boost fan engagement or uncover new commercial avenues, use our research to ensure you are partnering with the right sports properties to grow your brand's reach. We track more than 100 sports and teams, from American football to WTA tennis.

Insights

The Paris 2024 Olympics Sets the Gold Standard for Digital Engagement

Paris 2024 Olympics stand as one of the biggest global multi-sporting events, especially as it brings back the crowd after the pandemic. Paris’s significance as a centre of commerce and culture also positions 2024 Olympics as a more luxurious opportunity for brands. However, the event stands in a unique light given a period marked by accelerated digital adoption by businesses and consumers.

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Retail and E-Commerce Digital Consumer E-Commerce

Women’s Sportswear: The Big Winner of Paris 2024 Olympics?

For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.

Luxury and Fashion Economies

Sports Trends to Watch in 2024

The professional sports industry will continue to face widescale disruption in 2024. Sports properties will be busy trying to retain existing and to capture new audiences by enriching their entertainment offer. Progress in AI will give an edge to those that manage to adopt AI-driven solutions in their everyday activities.

US Major Leagues and European Football Reign Supreme in Euromonitor's Sports Indices 2023

According to Euromonitor International’s Global League and Club Indices 2023, five major US leagues and five European football leagues dominate league rankings, with the National Football League (NFL) consistently holding its status as the most commercially attractive league globally. In the club ranking football clubs from the five major European football leagues claim all top 10 spots with Manchester United retaining the top position.

North America Europe
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We research 15 distinct categories, with detailed sub-category breakdowns: American football, Australian football, baseball, basketball, boxing, cricket/T20, esports, football/soccer, golf, ice hockey, MMA, motorsport, rugby league, rugby union and tennis. We research 74 countries and produce modelled data where we don’t have local in-country analysts.

  • Live attendance metrics – average attendance, average ticket price, ticket spend
  • Social media tracking – number of followers, posts, monthly activity, interactions, engagement rates
  • Commercial partners – sponsors, headquarters, industries
  • Premium sponsorship deal values
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We research 15 distinct categories, with detailed sub-category breakdowns: American football, Australian football, baseball, basketball, boxing, cricket / T20, esports, football / soccer, golf, ice hockey, MMA, motorsport, rugby league, rugby union and tennis. We research 74 countries and produce modelled data where we don’t have local in-country analysts.

  • Live attendance metrics – average attendance, average ticket price, ticket spend
  • Social media tracking – number of followers, posts, monthly activity, interactions, engagement rates
  • Commercial partners – sponsors, headquarters, industries
  • Premium sponsorship deal values

Use our thought-provoking insights to understand the key drivers influencing industry growth.

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Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need.  You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.

Latest reports from industry experts

USD 1,475

World Market for Professional Sports

The sports industry continues its post-pandemic recovery in 2024, with strong attendances and significant commercial activity, especially with brands from emerging industries. Fan engagement and exposure growth remain the main goals in the industry, while the main challenge is increasingly attracting and retaining the attention of younger consumers.

Sports World
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USD 1,475

Fan Engagement in Focus: Measuring the Impact of Sports Betting on the Industry

This report focuses on the impact of sports betting on fan engagement, and the challenge of winning in a content rich but attention poor media landscape. By analysing weighted web traffic and app data, it provides insights into the ways sports betting companies influence consumption, contribute to revenue and permeate the wider sports content patterns, and examines the broader consequences for the sports ecosystem.

Sports World
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USD 1,475

Sponsorship in Women’s Football

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the obstacles the game still faces provide key opportunities for sponsors to get in at the ground floor of investment and serve as a catalyst for the development of the women’s game, all while reaching new consumers and bettering the perception of their company.

Sports World
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