Guiding you on your pathway to growth
There is often more than one pathway to long-term business growth. Faced with countless choices, how can you be positive that you are on the right track? We offer custom research solutions to help guide you.
Talk to our teamA proven approach tailored to your needs
Our consulting team specialises in deep exploration of markets, industries, economies and consumers, so you can lead from the front.
We have delivered over 10,000 custom research projects for a wide variety of organisations, underscoring our commitment to delivering the data analytics and insights you need.
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Whether you’re looking for more in-depth analysis of existing data or to commission original new research we can help
- Enter new markets and expand your presence
- Grow your sales channels
- Sharpen investment decisions and boost investor confidence
- Improve products and services
- Track performance, sales and market share
- Understand consumer preferences and behaviours locally
- Navigate macro-economic trends
5700+ organisations trust us
Our clients include consumer goods, manufacturer and retailers, government departments and trade promotion organisations, financial institutions and professional service firms, advertising agencies, universtities and B2B businesses - including ingredients, logistics, technology, machinery and packaging companies.
Leverage our expert knowledge for a reliable, unbiased view.
Custom research solutions portfolio
Our custom research solutions help you maximise growth opportunities across six business areas, helping you to make bold decisions.Optimise your growth through new market and category opportunities
Industry Benchmarking
Measure your performance and potential over time
Competitive Analysis
Differentiate your offer
Maximise the channels to be active in and how to stand out
E-Commerce Benchmarking
Custom research to help you win online
Strengthen investment decisions and methods to attract investment
M&A Analysis
Target ideal acquisitions and partnerships
Commercial Due Diligence Report
Make confident investment and acquisition decisions
Enhance your product or service offering through positioning, pricing and promotion
Trend Activation
Power innovation by recognising future trends
Whitespace Analysis
Fuel innovation by addressing unmet needs
Identify and attract your target consumers
Consumer Segmentation
Identify your target audience
U&A Analysis
Interpret consumer usage and attitude behaviour
Path-to-Purchase Analysis
Maximise sales across the shopping journey
Navigate global economies and their impact on your business and trade
Export Guidebook
Map a path for expansion into foreign markets
Discover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out.
Learn more