Opportunity Assessment

Determine the size of the prize to drive your next growth opportunity using custom research.

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Identify, measure and prioritise markets offering growth opportunities

It’s not always obvious which growth opportunities to pursue.

 

We offer tailored market sizing solutions, from overarching categories to clearly defined segments and geographies. By analysing the size of the prize, your business can confidently identify, measure and prioritise opportunities and where to play.

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A proven approach, tailored to your needs


We work closely with you to understand your unique needs, delivering actionable recommendations based on a tried and trusted framework.

  • Evaluate opportunities outside your current portfolio
  • Prioritise which market and geographic opportunities to pursue
  • Validate prioritised opportunities

Tailored market sizing to prioritise growth opportunities.

  • Custom market sizes and growth forecasts
  • Analysis of the key factors impacting growth
  • Actionable recommendations on where to play
  • Customised PowerPoint report
  • Detailed Excel workbook
  • Final presentation

Latest technologies and techniques

We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.

Global network

With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.

Insights with a human touch

The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.

Industry Benchmarking

Track your company’s performance relative to competitors over time

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Channel Forecasting

Prioritise distribution channels effectively and optimise resource allocation

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