Channel Forecasting
Prioritise distribution channels effectively and optimise resource allocation using custom research.
Talk to our teamMaximise your distribution channels and stay competitive
Do you know which distribution channels to prioritise to future-proof your channel strategy and maximise sales growth? Should you focus your resources on supermarkets, wholesalers, online retailers, specialist stores, direct selling, 3rd party agents or somewhere else?
We offer custom projections on future category sales across multiple channels. Use tailored channel forecast research to determine which channels you should consider expanding into, the factors driving channel performance and what the future channel landscape will look like. Adjust your in-store and e-commerce sales strategies to stay competitive.
Talk to our consulting team
A proven approach, tailored to your needs
We work closely with you to understand your unique needs, delivering a tried and trusted solution. Our experts in advanced channel modelling build future category sales by combining quantitative econometric models and qualitative factors influencing growth.
- Stay current with swiftly changing channel dynamics
- Prioritise which channels to invest in next and maximise resource allocation
- Adjust your channel strategy in response to underlying drivers of change
Custom projections on future category sales across multiple channels.
- A predictive performance forecast model for various channels
- Insights into key drivers and soft factors underpinning channel growth
- A narrative-driven summary, revealing the 'why' behind the numbers
Channel forecasting can be performed as a one off project, annually or quarterly.
- Customised PowerPoint report
- Detailed Excel workbook
- Final presentation
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Analyse the positioning, claims and benefits of products to inform your product placement
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