Claim Validation

Advertise your brand’s leadership, credibility and superiority to consumers effectively.

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Stand out from the crowd with endorsements from a trusted source

In a time where customers are overwhelmed by the number of products available in the marketplace, it can be difficult to make your product or service stand out from the crowd.

 

We can help you to convey your brand's leadership, credibility and superiority to consumers with a public endorsement of your product’s position in a category or market, based on evidence-based research.

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Advertise your brand's strengths with confidence


We verify 300+ advertising claims every year, utilising our Passport data and custom research capabilities. Our dedicated claims team, plus industry and research experts, conduct research to prove that your claim is true. Our goal is to help you avoid even the prospect of a challenge to any marketing claims you are making.

  • Establish credibility with consumers via a publicly validated marketing statement
  • Influence purchase decisions by cutting through exaggerated or misleading marketing messages
  • Differentiate your brand by highlighting niche features or leadership in categories and markets

A certified statement of your product’s position in the industry, category or niche.

  • Custom consulting research to validate your claim
  • Signed Certificate of Claim letter
  • Specific claim wording to use in advertising across various media
  • Footnote with details of research source, scope of claim, year of data and other relevant metrics
  • Certificate of Claim letter, which includes terms and conditions authorising the use of specific claim wording and Euromonitor International’s name in the public domain 

Latest technologies and techniques

We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.

Global network

With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.

Insights with a human touch

The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.

Product Positioning

Analyse the positioning, claims and benefits of products to inform your product placement

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NPD Tracking

Anticipate and proactively adapt to new product developments using custom research

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