In a time where customers are overwhelmed by the number of products available in the marketplace, it can be difficult to make your product or service stand out from the crowd.
We can help you to convey your brand's leadership, credibility and superiority to consumers with a public endorsement of your product’s position in a category or market, based on evidence-based research.
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We verify 300+ advertising claims every year, utilising our Passport data and custom research capabilities. Our dedicated claims team, plus industry and research experts, conduct research to prove that your claim is true. Our goal is to help you avoid even the prospect of a challenge to any marketing claims you are making.
A certified statement of your product’s position in the industry, category or niche.
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Analyse the positioning, claims and benefits of products to inform your product placement
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