An Hodgson Head of Practice - Consumers
london
English, Vietnamese
I am dedicated to promoting thought leadership and delivering impactful insights that empower clients across industries to make informed commercial decisions.
About An
An spearheads Euromonitor's consumer research agenda, advising clients across industries on economic and consumer trends.
Her expertise has been showcased at numerous prestigious business events and she has also been quoted in leading publications such as the Financial Times, Bloomberg, and CNBC. Prior to her career at Euromonitor, An worked at the BBC in London, and was a post-doctoral research fellow at Lund University in Sweden.
Recently Published Work
Future of Consumption: A Strategic Roadmap
An Hodgson
Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.
Consumers in 2024: Uncovering Opportunities Amid Uncertainty
An Hodgson
Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates “higher for longer”, adversely impacting companies and consumers.
《全球生活成本危机概览》报告发布
An Hodgson
全球通胀率仍将居高不下，2023年将达到7.0%。与此同时，全球家庭平均可支配收入预计将同比下降0.2%，这意味着全球家庭将继续在“生活成本危机”的泥沼中挣扎。 然而，成本上升对不同国家和不同收入消费者的影响并不相同，企业需采取有针对性的策略。 欧睿国际依据全球经济、收入和消费者调研数据，制作了《全球生活成本危机概览》动态报告，帮助企业了解全球生活成本危机全貌。