Editor's Choice
The Impact of Hybrid Working on Travel and Leisure
Alexander Goransson
The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market.
Consumers Are Pursuing Value: Why Brands Need to Pay Attention
An Hodgson
With the holidays approaching and inflation surging, value is at top of mind for many consumers. But value is more than value for money, and the pursuit of value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers. In this podcast, An Hodgson explains all about the Pursuit of Value – where it comes from, why businesses should pay attention, and how can they win with this megatrend.
Three Ways To Get Your Business Into the Metaverse
Jana Rude
Metaverse, or the highly interactive three-dimensional virtual world, has emerged as a hype of 2021-2022. As the metaverse explodes to a multi-trillion-dollar-worth opportunity in the next 5 to 10 years, early comers will be the ones to reap the benefits. This podcast presents the top ways to benefit from this transformation.
The Quest for Healthy Ageing in Asia Pacific
Julia Illera
In this podcast, Euromonitor's Julia Illera, Rachel He, Amulya Pandit, and Herbert Yum discuss the key findings from their recent report, Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific. Hear insights on the link between rising longevity and consumers’ search for a healthy life and learn the three key pillars to indentify the wellness opportunities in the APAC region.
Less is More, or More for Less? How Inflation is Reshaping Brand Experiences
Caroline Bremner
Experience More is transforming in the current climate due to inflationary pressures eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are adopting a ‘less is more’ approach, with no-frills, removing filters, reducing choice and knocking down barriers to ensure that brand experiences are inclusive and appealing to all, opening up new opportunities to forge long lasting connections.
The Socialisation Paradox: A Dichotomy of Consumer Comfort
Euromonitor International
Consumers are approaching a return to pre-pandemic life in different ways based on their comfort levels. Certain consumers are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. This impacts a range of industries, from travel, food service, alcoholic drinks and home. Some consumers will continue to invest in making their home a sanctuary, while others will seek hedonistic endeavors. For some, foreign travel is an exciting prospect, while anxiety of others continues to buoy domestic tourism.